Assigned

As in true Singapore Airlines culture, everything must be authentic, to a point where the girl used for the hongi has to be a real Maori girl. She brought her own Maori traditionally hand sewn wardrobe that has been passed down through generations and are heirlooms to her family and tribe. We even brought in a cultural advisor on set to make sure the nuances are correct for the shot. The image was shot by brilliant photographer Spid and his awesome team in Auckland, New Zealand.
— Douglas Goh - TBWA Singapore