Jed's Coffee Campaign

I was commissioned by James Blackwood at BCG2 to create this character driven concept - There’s a Jed’s for every taste. The challenge was to create a character to match Jed’s coffee strength numbering system and work with the headline. The campaign features social media influencer and tattoo specialist Phoebe Hunter. The campaign is running as street posters, digital billboard, mall panels, bus shelters, digital banners and social.

Credits

Stylist: Victoria Harvey

Hair & Make up: Maza White

Hair Stylist: Chris King

Digital Assistant: Gavin McGregor

Camera Assistant: Jessica Gernat