Jed's Coffee Campaign
I was commissioned by James Blackwood at BCG2 to create this character driven concept - There’s a Jed’s for every taste. The challenge was to create a character to match Jed’s coffee strength numbering system and work with the headline. The campaign features social media influencer and tattoo specialist Phoebe Hunter. The campaign is running as street posters, digital billboard, mall panels, bus shelters, digital banners and social.
Stylist: Victoria Harvey
Hair & Make up: Maza White
Hair Stylist: Chris King
Digital Assistant: Gavin McGregor
Camera Assistant: Jessica Gernat