Happy New Year Everyone!
While I’m not sorry to see the back of 2020 and excited to see what 2021 holds it still turned out to be a productive year, while the lock downs stopped us in our tracks, it provided us with valuable time to reflect on what’s important - family and friends and for me personally, what drives me to still be shooting after 25 years of producing ad campaigns. It gave me time to really think through what I’d like to produce going forward and time to sort all the loose ends out. There were some innovations too, I shot my first campaign using Microsoft Teams as our main source of communication with M&C Saatchi’s and the Commonwealth Bank out of Sydney, I found this way of shooting to be very successful as the art director and team (about 12 people) could see the shots in real time in Sydney and provide me commentary and direction as we progressed the shoot, it was great for the crew too as there were no distractions for us and we were simply allowed to focus on producing the job.
Highlights of the year were getting my Jed’s Coffee Campaign into Lürzer's Archive and continuing to develop my art, here’s a few snaps from 2020. Have a great year everyone! Cheers
